Target the Right People More Effectively

Reveal segments and predict how groups will respond to your promotions and programs using scalable decision trees. AnswerTree empowers you to more efficiently target the right groups of people. Unlike other types of segmentation, AnswerTree creates graphical representations--so you can easily see the groups that matter. Using the results from the trees, you can confidently profile groups and predict response rates. AnswerTree has unmatched analytical power with four scalable decision trees and model evaluation graphs for pinpointing model performance. Most importantly, AnswerTree works with your existing SPSS Inc. analytical tools.

System Requirements

AnswerTree client:

• Operating system: Windows 98, 2000 or Windows NT 4.0 with service pack 5 or higher
• Hardware: Pentium-class processor, SVGA monitor and CD-ROM drive for installation
• Minimum free drive space: 70MB for software
• Minimum RAM: 64MB or more
• Microsoft Internet Explorer 5.0 for reading help documents